Balance sheet: Ranking of the 50 top Swiss brands
Swiss Airlines has won the second *Bilanz* social media ranking of the 50 strongest Swiss brands. Logitech and Swisscom are tied for second place.
The rising stars of the year are SBB, with Coop and Phonak at the bottom of the ranking. The Webguerillas agency analyzed the three platforms with the highest reach: Facebook, Twitter and YouTube. Over a period of twelve weeks, the 50 brands were tracked and the three channels were analyzed in terms of reach, activity and interaction, as detailed in a press release. In general, watch brands are doing well in the ranking, with 5 brands in the top 15. Banks are still struggling to exploit the potential of social media. Credit Suisse is best placed in 8th place.
