Evoq: The "Prix Carte de Noël" goes to SBB
For the fifth consecutive year, the Evoq agency presented awards for the best Christmas and New Year’s mailings on Epiphany. The winner of the «Prix Carte de Noël» is SBB. Prize: an Epiphany cake.
Once again, Evoq received over 100 entries, but only a few made it to the shortlist, according to the press release. In the end, the SBB festive card in the form of a ticket convinced the jury of experts the most. "We were particularly impressed by the successful and visually appealing billet-Christmas angel idea and the cross-media use as a digital and print variant," says Evoq jury president Christian Sutter. In the digital version, the recipient receives an e-mail with a clickable SBB ticket. On the subsequent landing page, SBB thanks the recipient with a personalized and personal text. This is accompanied by an atmospheric video - in the style of the current advertising campaign - about train travel with the "Festtags-Billet". The print version is an SBB Festtags-Billet with Christmas angel punching.
According to Evoq, this year's award showed that well-done and cross-media integrated concepts are still rare. SBB stood out from the crowd. Making it onto the shortlist were the cards from the companies: Freitag, last year's winners, Wieners+Wieners, and the communication design agency Pikka.
