Renzen: Bruno brush for Aargau dentists
The Renzen agency in Aarau, in collaboration with Ask in Olten and Nothing Interactive in Wabern-Bern (programming), has designed a Pac-Man-style online toothbrushing game for the Swiss Dental Association of Aargau (SSO Aargau).
The hero of the game is Bruno Brush, a lovable blue toothbrush who scrubs teeth with passion in the game and has to fight nasty enemies such as bacteria, according to a press release. Between January 3 and March 31, 2013, game fans can play online at the Facebook page of the SSO Aargau play for the bet (and for prizes).
The aim of the game is to draw attention to the services of the SSO Aargau in a sympathetic way and to spice up and emotionalize communication with an interactive action.
Responsible at SSO Aargau: Kurt Jäger (Marketing). Responsible at Renzen: Marc Tabeling (concept and consulting). Responsible at Ask: Andreas Stettler (concept). Responsible at Nothing Interactive: Lorenz Solothurnmann (Project Manager).
