Google launches Nexus and new model for purchasing cell phones

Google today launched a new way for consumers to buy cell phones with its online store for Android phones. The company is also unveiling the new Nexus One.

Google's new sales channel gives online users access to selected Android phones. Consumers can purchase the Nexus One either with a contract with a network operator that works with Google or without a contract. In the latter case, the device works with any SIM card for a GSM network. "We look forward to working with handset manufacturers and carriers to bring more phones to market globally through this distribution channel," said Andy Rubin, Google Vice President of Engineering.
In the coming months, Google plans to work with other network operators to offer customers a wide range of contract options. There are also plans to launch further phones together with Android phone manufacturers and to expand the Google online store to other countries.
Goggle defined a new device class for Nexus One: the super-phone. At the same time, Google managers repeatedly assured that the device was only the first step. Further devices will follow, as will further network operators. In Europe, Vodafone will distribute the Google phones. The Nexus One has the fastest processor on the market and possibly the most advanced software. However, the innovation of financing the cell phone with mobile advertising failed to materialize. It is assumed on faz-community.de that sales from mobile advertising are probably too low for this.

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