Last but not least: print is unique
There is much discussion about the death of the print press. The Belgian agency Duval Guillaume Modem shows: The printed newspaper captivates readers.
Duval Guillaume Modem has impressively demonstrated this for Newspaperwork, the marketing platform for all Belgian newspaper publishers: Nothing is studied with more concentration than the good old newspaper. The agency provided the representatives of three advertising clients (Coca Cola, Telenet and BNP Paribas) with a limousine and chauffeur for a day - so that they could read the newspaper in peace. They were so engrossed that they completely missed what the agency, which specializes in precisely timed guerrilla and stunt campaigns (e.g. "Push to add drama") on the way to work:
