New figures for TV usage in the second half of 2012
Publica Data, a subsidiary of Mediapulse, recently collected and analyzed the latest figures for the second half of 2012. Starting this year, the way television viewership is measured is changing completely; measurements will now be taken using a new panel.
Kantar Media Switzerland is currently building a new panel from scratch with new panel households and, of course, new hardware and software (Werbewoche.ch reported). For this reason, no data from the new television panel will be published in the first week of January, as Public Data writes in a press release on Friday. Mediapulse and Publica Data will present the initial results at a media conference on January 9, when the first week of measurement from the new Mediapulse TV panel is available.
The television figures for the 2nd half of 2012 are as follows Publicdata.ch viewable.
