Apple buys mobile advertising provider
After Google, Apple is now also entering the mobile advertising business. The iPhone manufacturer has bought the mobile advertising provider Quattro Wireless.
This was announced by Quattro Wireless on Tuesday. The price was not disclosed. However, according to the internet service All Things Digital, Apple is said to have paid 275 million dollars. Quattro's customers include Ford, Procter & Gamble, Disney, Visa and Microsoft.
Just in November, Google bought the mobile provider Ad Mob for 750 million dollars and declared that although mobile advertising is still in its infancy, it has "enormous potential". On Tuesday, Google presented its Nexus One smartphone, competition for the iPhone. Both US companies are currently battling it out for supremacy in the lucrative mobile communications market.
Just in November, Google bought the mobile provider Ad Mob for 750 million dollars and declared that although mobile advertising is still in its infancy, it has "enormous potential". On Tuesday, Google presented its Nexus One smartphone, competition for the iPhone. Both US companies are currently battling it out for supremacy in the lucrative mobile communications market.
Google launches Nexus and new model for purchasing cell phones
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