Vizeum Switzerland wins BPI as a customer
Starting in 2010, Beauté Prestige International (BPI) will rely on Vizeum Switzerland to develop its media strategy and handle media buying.
The agency is now planning for Jean-Paul Gautier, Issey Miyake and Narciso Rodriguez. BPI was founded by the Shiseido Group in 1990 and medially supports its fragrances in 40 countries.
