Xaver.13 with new appearance
For the twelfth time, the Expo-Event.Live Communication Association of Switzerland is honoring the best trade show and event projects from the past year. The association has recently revamped its visual identity.
With a reduced appearance in gold on black, the significance of the Xaver for the industry and the winners is to be underlined. Following a Xaver tradition, this year's award ceremony will take place at a new location in Zurich: At Komplex 457. The program has undergone a lift. The aim is to optimize the mix of information and entertainment, promote transparency and offer the nominees an ideal platform for their presentations, the organizer said in a statement on Friday.
Each applicant will still present their project themselves so that the audience can get to know the nominated submissions comprehensively. However, the presentations will be shortened in favor of a direct comparison of the nominees in a panel discussion. The moderators and jury members will question the conception, approach and challenges of the projects live on stage to give the audience a concrete and critical insight.
The jury evaluates equally the idea and concept (originality, innovation, authenticity); as well as the implementation and accompanying measures (implementation / adherence to strategy, communication measures, inclusion of objectives / target group) and the controlling, respectively the follow-up (proof of success / achievement of objectives, cost / benefit ratio). The jury can also decide at any time to award a special prize across all categories, the statement continues. Hans-Jürg Rufener is presiding over the jury for the third time. Norman Bandi is also participating as a press representative for the third time. There will also be some changes for Xaver.13: With Claus Holtmann, the jury will once again be international. Iris Hildebrand will support the jury from the specific client perspective, and Pius Sidler will take a strict look at communication integration and the impact of the projects.
The Xaver will take place on April 16, 2013.
Xaver categories
Best Expo Project:
Experience-oriented concepts / implementations around trade fair participations, brand worlds, museum exhibitions, as well as company / NPO-initiated temporary exhibitions.
Best Event Project
Corporate events, employee events, public events, consumer events, charity, social and cultural events.
Best Cross Media Project:
Holistic live communication measure that was carried out by means of a plurality of available forms of communication such as advertising, sales promotion, public relations and online marketing, and in which the networking of the various media was a decisive success factor (convergent use of media).
Best Supplier Services:
Outstanding implementation services or partial services within the scope of agency and customer projects as well as own productions of suppliers from all sectors.
Best Innovation:
Forward-looking innovations implemented by event agencies, trade fair companies, promotion agencies, trade fair venues, suppliers and customers within their activities, e.g. sustainability concepts, product innovations and their possible applications, e.g. in the technical field, infrastructure innovations. This prize is awarded by means of online voting in the run-up to the Xaver Award.
Public Xavier:
Audience award after presentation of the nominees during the award ceremony on Xaver.13 by majority vote of the visitors present on site.
Xaver oft he Year:
Honorary prize awarded by the association for outstanding personal achievements within the live communications industry in Switzerland.
