Viewster strengthens management team
The video-on-demand platform Viewster is expanding its leadership team: Steve Broadhead, a specialist with international experience, is joining the company as Senior Vice President of EMEA Partnerships.
Broadhead has worked in key positions since the beginning of the online video business, most recently as Director of Publisher Services at Fox Networks. At Viewster, Steve Broadhead will be responsible for sales and business development activities in the EMEA region and will manage Viewster's rapidly growing international media business, according to a press release.
Viewster CEO Kai Henniges says of the new collaboration with Steve Broadhead: "We are seeing an extremely high number of users opting for Viewster every month and turning away from linear television. The online video market is becoming a success factor for the advertising industry, which is finding it increasingly difficult to reach its target groups on traditional television. We are delighted to have gained such an experienced expert for our media business in Steve Broadhead - because we see that more and more brands are relying on personalized, targeted campaigns with online video providers."
