Valencia: Coop Magazine Festival 2012
The Valencia Agency has redesigned Coop's annual holiday magazine. This time, the layout and format have been updated to match the look of Coop's themed magazines.
Following the Easter magazine from the beginning of 2012, the festive magazine is now also appearing in the new concept. It is the last theme-specific magazine from Coop this year and is enclosed with the Coop newspaper. Valencia Kommunikation has now brought all editorials of the experience promotions to the same level and adapted them to the new concept.
Holidays with the family
The magazine does not simply advertise the Coop product range; according to the press release, the image that it conveys to the outside world is also of central importance. The values that are important to Coop, such as family, authenticity and simplicity, form the common thread. In this issue, Coop also invites all Coop customers to enjoy the festive season: with inspiring recipes, family-friendly offers and many tips for enjoyment.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Stefanie Gloor, Stephanie Borner (Project Managers Advertising), Karin Heliopoulos (Head of Media), Roland Frefel (Head of Marketing Fresh Products/Gastronomy), Philipp Schenker (Head of Marketing Staple Foods/Beverages). Responsible at Valencia Communication: Marco Rosenberg (Head of Consulting), Claudia Ferrari, Iraklis Hungerberg (Consulting), Tommy Schilling (Creative Director), Anett Oldenburg (Art Director), Guillermo Garcia (Text), Marco Fritz, Stefan Stohler (Desktop). Photo: Daniel Infanger (People) & Martin Graf (Food). Styling: Claudia Schilling (Set & Props), Feride Dogum (Food), Ruth Bugmann (People) & Franziska Fitze (Hair/Make-up).
