Swiss advertising with new examination board members
At the end of 2009, the board of Schweizer Werbung SW elected three new candidates to the examination board for communication planners and communication managers. The association also named Guillaume Morand as communicator of the month.
New members of the Audit Committee are Peter Kern, UBS AG, client representative; Andy Hostettler, TBWA, as agency representative and Ivan Schultheiss, APG, as representative of the media providers. These three individuals were elected for a term of office of three years.
The association awarded the Swiss Guillaume Morand, owner of a shoe shop chain - and not a Muslim - the Communicator of the Month award for December. He had a cardboard minaret erected on the chimney of his company building because of his anger at the outcome of the vote at the beginning of December. And although SW does not want to get involved in a socio-political debate - as far as the communication performance of this "deed" is concerned, only the businessman from the Lausanne region can actually be "Communicator of the Month", writes the association. "What is astonishing and remarkable from a communications point of view, however, is the fact that Morand's spontaneous action triggered a huge (media) avalanche, which - although there was no actual communications strategy behind Morand's actions - brought the Swiss entrepreneur into the international media and earned him worldwide media attention that would have been unaffordable by conventional means," SW continues. He therefore easily deserves the title of "Communicator of the Month".
The association awarded the Swiss Guillaume Morand, owner of a shoe shop chain - and not a Muslim - the Communicator of the Month award for December. He had a cardboard minaret erected on the chimney of his company building because of his anger at the outcome of the vote at the beginning of December. And although SW does not want to get involved in a socio-political debate - as far as the communication performance of this "deed" is concerned, only the businessman from the Lausanne region can actually be "Communicator of the Month", writes the association. "What is astonishing and remarkable from a communications point of view, however, is the fact that Morand's spontaneous action triggered a huge (media) avalanche, which - although there was no actual communications strategy behind Morand's actions - brought the Swiss entrepreneur into the international media and earned him worldwide media attention that would have been unaffordable by conventional means," SW continues. He therefore easily deserves the title of "Communicator of the Month".
