APG|SGA launches new poster pillar Startower
APG|SGA has launched a new billboard advertising medium: the APG|SGA Startower. The illuminated billboard column rotates on its own axis and is designed to be particularly effective after sunset.
After Chur, the first two illuminated poster pillars will be installed in Zurich from mid-December 2012. The main features of the latest APG|SGA advertising medium are: A rotating tower with a height of over four meters and two F200 backlit posters on top of each other, mounted in three rows. The tower can be occupied either all the way around or one-third of the way.
Two of these Startowers have been standing in the middle of the pedestrian zone in Chur since October 2012. As of mid-December, two examples of the Startower will stand at the following locations: on Rosengartenstrasse and at the Messeparkhaus on Hagenholzstrasse in Zurich. "The expansion is being driven forward," APG said in a statement on Monday.
