Renzen Communications: Mini love story for AAR Bus+Bahn
As part of a rebranding and a revision of the overall appearance, the Aarau agency Renzen Communications has implemented two new projects for AAR Bus+Bahn. A 5-minute PR film and a 20-page company brochure.
The frame story of the film is a mini-love story: In the course of a day, a young woman and a young man meet again and again in a public transport context and eventually get to know each other. In the process, they get to know the various services offered by AAR Bus+Bahn - from the modern fleet of bus and train vehicles to the sales outlets served and special offers such as the "faarBar". The company portrait provides in-depth information on the provider of mobility solutions in the field of public transport in the greater Aarau area.
Responsible at AAR Bus+Bahn, Aarau: Mathias Grünenfelder (Director), Regula Riesen di Fede (Head of Marketing and Sales), Erwin Rosenast (Marketing/Communications). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann (AD), Stefanie Berchtold (graphics), Frédéric Renzen (consulting).
