Weissgrund commissioned with new appearance for Naturefriends Switzerland
Weissgrund and Alinéa were commissioned by the Friends of Nature Switzerland to implement a new website.
A nine-member working group of nature volunteers is implementing various packages of measures under the leadership of Weissgrund. On Wednesday evening, the kick-off was held in Olten. The first step will be the redesign of the umbrella brand. By the end of 2011, a new website and various other information measures (flyers, checklists, print templates, etc.) will be created.
According to the statement, Naturefriends Switzerland has set itself the goal of moving away from the dusty "red socks image" and giving its national organization a more modern and fresh look. With the new appearance the approximately 23,000 existing members are to be confirmed, new members as well as potential partners and sponsors to be won.
Responsible at Naturefriends Switzerland: Margrit Brancucci, Hans Imhof, Anita Rossel. Responsible at Weissgrund: Rahel Klauser (project management), Christian Toberer (strategy consulting). Design: Thomas Dätwyler (Alinéa).
According to the statement, Naturefriends Switzerland has set itself the goal of moving away from the dusty "red socks image" and giving its national organization a more modern and fresh look. With the new appearance the approximately 23,000 existing members are to be confirmed, new members as well as potential partners and sponsors to be won.
Responsible at Naturefriends Switzerland: Margrit Brancucci, Hans Imhof, Anita Rossel. Responsible at Weissgrund: Rahel Klauser (project management), Christian Toberer (strategy consulting). Design: Thomas Dätwyler (Alinéa).
