Moving image advertising on Wilmaa goes social media
Goldbach Audience (Switzerland), in collaboration with the Internet TV platform Wilmaa, is introducing Innovid's iRoll app for video ads in a Swiss premiere.
The days when clicks on moving image ads only led to a landing page are over. From now on, it is possible to make premium ads on Wilmaa even more interactive with additional social buttons and further interaction options, such as a store locator, as Goldbach Audience writes in a statement.
With the integration of social buttons that lead directly to the Facebook Page, Twitter or YouTube channel of advertisers, an even more direct and sustainable connection to the target group can be established, according to Goldbach Audience. With this new function, the rapid viral distribution of creative advertising spots is quite simple, according to the release.
Alexander Horrolt, Managing Director Goldbach Audience, says: "With this Offer Wilmaa gives the advertising spot and its possibilities an additional new dimension; this is also confirmed by our first test campaign. With the unique offer for Switzerland, we are considerably increasing the interaction rate with the advertising medium for our customers; we are proud of this."
