Inter-Punkt: Double superhero power for Yetnet
For some time now, the superhero Yetman has been promoting high-performance offers on behalf of the local cable network operator Yetnet. In Inter-Punkt’s latest campaign, the superhero now gets some female backup.
Inter-Punkt has continued to develop the story of the superhero Yetman, as the agency writes in a press release: Yetnet's employee receives reinforcement from Yetwoman. Yetwoman is introduced to customers with posters, advertisements and a short brochure in comic style. On the company's Facebook page, Yetman personally draws attention to the Internet service and the new partner. The characters for the campaign were developed in collaboration with the illustrator Malik (Malikarts).
Responsible at Yetnet: Peter Kohler, Hanspeter Meili. Responsible at Inter-Punkt: Fabian Koch (consulting, concept), Christoph Zimmermann (graphics, concept), Christian Birnbaumer (programming), Manuela Riedl (web), Carla Wilhelm (text). Illustrations: Malik (Malikarts).
