Spina's Civil Voices: Half and Half Campaign for the Salvation Army
The ESC campaign «The Salvation Army Rocks Malmö» is just a side note in our communications strategy. That’s why the second wave of The Salvation Army’s “Faces” campaign will launch as planned in early December.
Once again, the focus is on human destinies. Fates that could happen to absolutely anyone. The pictures thrive on the irritation that the before/after is not shown in two pictures, but that the story is told in one and the same face. If you cover one half of the picture, the face appears completely different.
Responsible at the Salvation Army: Martin Küenzi (overall responsibility), Christoph Bitter, Holger Steffe (fundraising). Responsible at Spina's Civil Voices: Stephan Huwiler, Matthias Freuler (creation) Lorenz Spinas (CD), Corinne Bucher (consulting), Simon+Kim Produktion, Simon Bolzern (photo), Aschmann Klauser (image processing).
