Jung von Matt/Limmat launches radio spots with pictures
The Jung von Matt/Limmat agency created radio spots and YouTube spots for Waser's move, in which the new neighbors of the stationery store sing a welcome song.
Rafael Vogt stands in his grocery store in Zurich's Oberdorf district. He grabs a ruler, waste bin and paper collector. Then he heartily sings "Theo wir fahrn nach Lodz". This is how a YouTube commercial begins, in which Papeterie Waser is greeted with a serenade by a new neighbor after its move. Two other commercials from the "Weissen Wind" restaurant and the "Kinderbuchladen" children's bookshop are just as quirky.
The new neighbors are also working hard for Waser on the radio. With authentic announcements that link directly to YouTube at the end of the commercials. If you enter the keywords "Waser Oberdorf" there, you will see the unusual music videos.
In the information text accompanying the YouTube commercials, customers are asked to do the same as their neighbors. Anyone who sings a song from the commercials at Waser's new location will receive a 20 percent discount on their purchase.
Radio spots were developed by Jung von Matt/Limmat. Papeterie Waser reopened on January 4. The campaign has been on air since December 30, 2009.
Responsible at Waser: Heinz Waser (CEO), Marc Suess (Product Manager), Maja Bäumler (Office Manager Waser Oberdorf). Responsible at Jung von Matt/Limmat: Tom Seinige, Alexander Jaggy (Creative Direction), Samuel Christ (Text), Anja Schatz (Camera/Editing), Urte Krause (Consulting), Erasmo Palomba (Art Buying), Jingle Jungle (Sound Studio).
The new neighbors are also working hard for Waser on the radio. With authentic announcements that link directly to YouTube at the end of the commercials. If you enter the keywords "Waser Oberdorf" there, you will see the unusual music videos.
In the information text accompanying the YouTube commercials, customers are asked to do the same as their neighbors. Anyone who sings a song from the commercials at Waser's new location will receive a 20 percent discount on their purchase.
Radio spots were developed by Jung von Matt/Limmat. Papeterie Waser reopened on January 4. The campaign has been on air since December 30, 2009.
Responsible at Waser: Heinz Waser (CEO), Marc Suess (Product Manager), Maja Bäumler (Office Manager Waser Oberdorf). Responsible at Jung von Matt/Limmat: Tom Seinige, Alexander Jaggy (Creative Direction), Samuel Christ (Text), Anja Schatz (Camera/Editing), Urte Krause (Consulting), Erasmo Palomba (Art Buying), Jingle Jungle (Sound Studio).
