Y&R Group renews media of Swiss Mountain Aid
The Y&R Group has carried out a comprehensive relaunch of the Swiss Mountain Aid media. The website and newspaper were redesigned by Exxtra and Futurecom.
Year after year, Swiss Mountain Aid supports over 500 forward-looking and innovative projects that improve the earning and living conditions of the mountain population. The documentation of these projects is a central element in the communication with the donors and takes place both in printed form as "Berghilf Ziitig" as well as on the website MountainHelp.ch
In order to make these two channels contemporary and appropriate for the target group, Exxtra and Futurecom were jointly entrusted with a comprehensive relaunch, according to a statement. The result is a cross-media content and design concept that is intended to modernize the appearance without denying the long-standing heritage.
The editorial support as well as the technical implementation of the website was carried out by Denon.
Responsible at Swiss Mountain Aid: Max Hugelshofer (editor, project manager), Ivo Torelli (communications manager). Responsible at Futurecom: Sandro Kümin (Art Direction online), Martin Sauter (Consulting online). Responsible at Exxtra Communication: Christoph Hänsli (AD), Edi Walker (consulting).
