Last but not least: Having fun against leukemia
Raising donations is a lot of work—unless you have a really good idea to help. Pledgeit.org.uk had one.
Just in time for Christmas, letterboxes are once again stuffed with begging letters. On closer inspection, every request is justified. Driven by a guilty conscience, people try to at least help where the need is greatest. On the way to work, brash students tell you what a bad person you are if you don't immediately sign up for a lifetime membership ("Don't you have a heart for the deaf?"). Of course you have a heart for the deaf - but you also have one for children's homes, hungry children and homeless street dogs. And rumour has it that the first membership fee will flow entirely into the fundraisers' pockets before the first lakeshore in the Midlands is finally restored to its natural state.
Donating could be so easy - if it were fun. After all, our wallets are loose when it comes to the joyful things in life (cf. going out, the). The English platform Pledgeit.org.uk has made use of this: In the service of leukemia research, people can ask their friends to do strange things, as Pressetext writes. If the task is successfully completed, a predetermined amount flows into the charity's coffers. A charitable bet - simple idea, good idea. As the platform is also linked to Facebook, challenges can be shared. The successful participant receives the "pledgent" label and is seen in their social network as someone who keeps their promises. Friends can be encouraged to also contribute money for an entertaining task. Everyone decides for themselves whether and how much. Anyone who receives a request but is unwilling or unable to fulfill it deletes it.
The idea is a success. For example, someone is said to have raised over 400 francs for the charity by completing a karaoke performance. The model is to be made available to other charitable organizations in the future and the donation fun will also be possible in other currencies. (hae)
