Goldbach: In Stream meets In Page video advertising
Goldbach Audience is the first company on the Swiss market to offer user retargeting through in-stream video ads. This is expected to enable advertisers to multiply their user interactions and significantly increase their reach.
The new in-stream retargeting offer in Goldbach Audience's display ad network allows users to be targeted specifically, according to a statement. It is now possible to deliver either the same or a different video or display ad to the user. Furthermore, it is possible to address only users who have never had contact with the corresponding advertising material.
The advantage for advertisers is obvious, writes Goldbach: The desired target group can be addressed precisely and without wastage, and the frequency of contact per advertising subject can be defined, irrespective of an In Stream or In Page campaign. In-stream advertising can reach around 4.1 million unique clients per month on the Goldbach Video Network. Thanks to in-stream retargeting in the Goldbach Display Ad Network, advertisers can effectively multiply these user contacts with in-page advertising and significantly increase reach.
With the newly launched Skyfloat, Goldbach Audience wants to offer its customers the ideal advertising format for this retargeting. The Skyfloat is a large-scale video advertising format that enables the delivery of moving image campaigns on any website of the Goldbach Display Ad Network without additional effort. According to the announcement, this should correspond to an ideal extension of TV and in-stream campaigns and significantly increase user attention.
