Publicitas: Pascal Urscheler new Director Digital
Pascal Urscheler will assume the newly created position of Director of Digital Switzerland at Publicitas effective December 3, 2012. In this role, he will lead Publicitas’s digital business in Switzerland and report directly to Chris Morgan, Head of Digital.
Pascal Urscheler will take up the position of Director Digital Switzerland at Publicitas on December 3, 2012, and will be responsible for the development and expansion of the entire digital business in Switzerland. In doing so, he will continue to drive sales and the development of new digital products and services from Publicitas, together with the sales teams in the Swiss market. He will report to Chris Morgan, Head of Digital, who is responsible for the digital business at Publicitas worldwide.
Pascal Urscheler had been with Publicis Communications Switzerland since 2009. Until the end of 2011, as Managing Director at Publicis Modem, he built up the digital area within Publicis Switzerland into a substantial business. Since the beginning of 2012, he was responsible for New Business & Business Development in direct cooperation with the CEO. Prior to that, he was CEO of the Zurich-based digital boutique Nemos and was responsible for its development and establishment. Pascal Urscheler brings with him several years of experience in the areas of new business, sales, marketing and product management and holds a federal diploma in marketing.
Chris Morgan, Head of Digital: "We are delighted to have Pascal Urscheler on board, a person who knows the digital market in Switzerland very well and who, together with the sales teams, will successfully market and further develop digital advertising offers for efficient, performance-oriented digital marketing."
