Draftfcb/Lowe: Welcome to xDrive Country
This winter, Switzerland will once again be elevated to xDrive Country status: Draftfcb/Lowe Zurich brings potential BMW customers closer to the xDrive all-wheel drive system - by presenting Switzerland as a country of extreme weather conditions.
Snow, ice, rain, mud, hail - even in the most difficult ground conditions, the campaign allows you to explore your home country safely in a BMW. The entire campaign so far includes posters and a new film cut for TV and online advertising.
Responsible at BMW: Mark Backé (Head of Marketing), Miranda Amsler (Senior Manager Advertising), Jan Bolliger (Senior Manager Online). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (Executive Creative Director), Christoff Strukamp, Pierre-André Zumstein (AD), Valeria Koller (Graphics), Maximilian Kortmann, Ricky Bruderer (Text), Roberto Arias, Giselda Gentile, Paula Mata (Consulting). Sound: Jingle Jungle. Film editing and post-production: On Line Video 46. Mobile activities: IQ mobile.
