SI: New people and women's portal launched
The redesigned web portal for Schweizer Illustrierte (SI) has been online since Monday. The significantly expanded website, which is aimed primarily at younger female readers, offers information about celebrities and rising stars, a VIP encyclopedia, and plenty of lifestyle content.
In contrast to the previous website, it is no longer just SI articles that are posted, but mostly specially produced content. This includes several blogs by unknown female writers as well as the everyday experiences of presenter and online boutique owner Anna Maier. The new portal will be managed by six SI editors under the direction of Andrea Müller, the previous head of the SI website. Ringier spokesperson Stefan Hackh told the news agency SDA that there are no plans to hire additional staff for the time being. The online team will continue to work for the print product. The VIP lexicon contains pictures and information on the most important Swiss personalities from politics, business, society and sport. There is also a portal for cell phones, Schweizer-illustrierte.mobi, for use on the move.
