Renzen designs TV commercial for Rimuss Secco
Celebrate, toast together, have a second or third glass - and then drive off on a Vespa with your new acquaintance? The TV commercial created by Renzen Communications for Rimuss and Weinkellerei Rahm plays with the taboo situation of "drinking and driving".
Initially, a festive and cheerful outdoor party atmosphere is deliberately created with a fast-paced sequence of scenes, which is intuitively associated with alcohol and champagne. Only after the two protagonists from the mini-love story have sped off on a Vespa does the denouement and the corresponding "aha" moment follow: "No problem, it's alcohol-free Rimuss Secoo".
The 15-second TV commercial is intended to position Rimuss Secco as a stylish, sophisticated aperitif drink for adults that promises "pleasure without remorse" and should not be missed at any party.
Responsible at Rimuss and Weinkellerei Rahm, Hallau: Hans-Peter Bareth (Executive Board), Esther Hauser (Head of Marketing), Peter Masciadri (Delegate of the Board of Directors). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann (AD), Frédéric Renzen, Luca Pibiri (consulting). Responsible at Hausformat, Aarau: Beni Stöckling (director), Reto Schmid (production manager), Sacha Suter (animation). Recording studio: Walter Rohrbach, Zurich.
