Goldbach: new large-scale online advertising formats
Goldbach Audience is introducing new large-format online advertising formats to Switzerland. In addition to its own Skyfloat format, Goldbach Audience is the first Swiss provider to offer eye-catching IAB branding advertising formats through its «Rising Stars» initiative.
Developed the "IAB Rising StarsThe "Advertising Value" was developed by a cross-disciplinary group of creative directors, media planners, publishers and specialists in the U.S., as Goldbach writes in a press release. In 2011, they selected six advertising formats from a pool of 36 innovative proposals whose potential to increase brand values they judged to be optimal. The "Rising Stars" include Billboard, Filmstrip, Portrait, Pushdown, Sidekick and Slider and will be offered by Goldbach Audience as standard in its own marketing network with immediate effect.
At the same time as launching the "IAB Rising Stars", Goldbach Audience is launching its own large-format advertising format: the Skyfloat. A video format designed to capture the full attention of users and to be an extension of TV and in-stream campaigns. Moving image campaigns can thus be delivered to almost any website in the Goldbach Premium Display Network.
For Alexander Horrolt, Managing Director Goldbach Audience Switzerland, the advantages of the new formats are obvious: "They offer enough space for creative implementations to increase brand values. They enable a positive and user-friendly experience through multimedia and interactive functions and allow the possibility of own forms of presentation through integration into the website content with selectable expand functions. This opens up extremely interesting, creative and in some cases completely new branding possibilities for our customers - something we are proud of."
