Spinas Gemperle: Poverty cut in half for Caritas
Caritas has launched a ten-year campaign to combat poverty. The stated goal is to halve poverty by 2020. To give the campaign visual impact, the advertising agency Spinas Gemperle developed a logo and a symbolic language.
The campaign is particularly visible in numerous campaigns and events as well as in media coverage, such as the Tagesschau on December 29 last year.
Responsible at Caritas Switzerland: Odilo Noti (Head of Communications), Jörg Arnold (Head of Fundraising). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Stephan Huwiler, Andrea Reinhart (AD), Alex Moltzen (graphics), Irene Stutz (consulting).
