Zurich Tokyo: Look smart with Glassy
Zürich Tokio has developed a positioning strategy for the Glassy online eyewear store. The entire corporate design, as well as the naming and the market launch, should do justice to the claim of understanding eyewear in the context of fashion.
Glassy's offering is therefore not limited to an online eyewear store and the services of stationary opticians, but is complemented by its own blog, Glassymag, positioned in the world of fashion and clearly differentiated from the competition, the agency said in a statement on Friday. The market launch is taking place under the motto: "Glasses are no longer just a useful visual aid; today, glasses are also an indispensable accessory for urban trendsetters and a strong fashion statement."
Responsible at Web Optix: Peter Lüthi (CEO), Andreas Lüthi (Store Manager). Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Raphael Kunz (Art Direction/Graphics), Mihaly Keseru (Graphics), Sandra Schmid (DTP), Laura Donati (Consulting), Amanda Camenisch (Photography).
