Facing promotes Coop Pronto scratch-off campaign
Coop Mineraloel has launched its annual scratch-off ticket campaign in over 200 Coop Pronto stores. With the headline «A prize for everyone!» and the «thumbs-up» key visual, Facing has developed a new visual identity.
A striking background color is intended to additionally support the message. Coop Pronto's POS advertising spaces, the Coop-pronto.ch website, online banners and advertisements in print media will be used for the campaign. Mobile marketing will also be integrated this year.
Responsible at Coop Mineraloel: Andreas Parpart (Head of Convenience), Markus Schultheiss (Head of Marketing). Responsible at Facing: Lucius Leonhardt (overall responsibility), Roger Sandmeier (CD), Anthony Solenthaler (consulting), Werner Gryffenberg and Felix von Pless (graphics).
