SF: 2009 market share slightly below 2008 sports year - Internet demand up
Swiss Television closed 2009 with an average market share of 33.3 percent for the whole day. This puts SF 0.9 percentage points below the average for the 2008 sports year and 0.2 percentage points below the result for the last non-sports year 2007. The annual balance for SF's Internet offering is positive: SF videos on demand were used more than twice as much as in 2008.
Internet portal made gains
In 2009, Sf.tv recorded an average of 270,200 visits per day. This corresponds to an increase of 44% compared to the previous year. All platforms increased. The most visited service in 2009 was "SF Meteo" with 91,000 visits per day. The "Tagesschau" platform recorded the largest increase (plus 56%), with an annual average of 52,200 visits per day. The number of podcast downloads increased by 61% (22,600 downloads per day). Access to SF videos even increased by 110% (129,900 accesses per day), and the use of SF videos on YouTube also more than doubled (14,100 video views per day).
December above previous year
In December 2009, SF gained 0.5 percentage points year-on-year with a market share of 32.9%. SF 1 achieved strong market shares of over 33% with a series of in-house productions ("Happy Day", "Total Birgit", "Giacobbo/Müller", "Sports Awards", "Silvesterstadl", "St. Moritz - ein Wintermärchen"). SF Zwei significantly increased its market share year-on-year with well-attended sports programs in the daytime, early, main and late evening (alpine skiing, ski jumping, Spengler Cup, "Sportpanorama", football Champions League/Europa League, boxing), reaching an average of 8.6% for the whole day (up 1.2 percentage points).
New survey system from 2010: direct comparisons no longer possible
Various changes have been implemented in the TV measurement panel since January 1, 2010. As of January 2010, all TV audience figures and market shares recorded by Telecontrol are therefore no longer directly comparable with the previous year's data. This applies to all TV usage measurement in Switzerland and affects both average values for channels and values for individual programs. From now on, the monthly figures published by SF will also have to do without direct comparisons with the previous year's figures. Data collection and data analysis have been modified in order to take account of changes in the media landscape (regional TV licenses) and to comply with international media research standards.
