Schaffhausen News: Extra on US elections
On Wednesday morning, the Schaffhauser Nachrichten published a special edition on the U.S. elections. The edition was 16 pages long.
It was distributed free of charge by the publisher at train stations, bakeries, and Coop and Migros stores in the Schaffhausen region. Schaffhauser Nachrichten SN launched the extra at around 7 a.m., after the re-election of Barack Obama as U.S. president was certain at 05:30 CET. According to SDA, deputy editor-in-chief Sandro Stoll confirmed a corresponding report by industry magazine Persoenlich.com.
The Extrablatt provided election results, analyses, commentaries and statements by Swiss personalities from politics, business and academia, as well as an insight into the use of social media in the US election campaign. According to Stoll, it was already the third time that the SN launched an Extrablatt on the occasion of the US elections.
