News News: Journalists want more PR images
In a survey conducted by News Aktuell, a subsidiary of SDA, the editorial staff of daily news outlets expressed a desire for more images from PR representatives. For the survey, 410 media professionals from newspapers, radio, and television in Switzerland answered questions about their work with press releases and PR photos.
Of the journalists surveyed, 72 percent would also like to receive images with a media release. More than one in two journalists (55 percent) would also like to receive the corresponding graphics. The respondents also named PDFs, videos and audio files as desirable material to accompany a media release. This is according to News Aktuell in a press release on Presseportal.ch.
The survey also provides an answer to the much-discussed question of which is the best distribution channel for media releases: the agency ticker. In contrast to e-mail, the messages can be processed more quickly in the editorial system and are integrated directly into the editorial workflow. The messages are spam-free and contain no unsafe attachments. In addition, the personal mailboxes of the editors are relieved.
The survey results are based on an Internet survey conducted by News Aktuell in July 2012 in the editorial offices of daily news media in Switzerland. The SDA subsidiary regularly surveys media professionals on their requirements for handling PR material.
