Peter Bütikofer & Company: "I am ready"
To mark the Men’s Floorball World Championship in Switzerland, the Zurich-based communications agency Peter Bütikofer & Company produced video profiles of the national floorball team. The videos, featuring the slogan «We’re ready!», were commissioned by Mobiliar.
The aim of the short 20-30 second video portraits is to draw attention to the upcoming home World Cup and to introduce the players and coaches of the Swiss floorball national team. "Short, authentic videos are particularly suitable for this, as a lot of para- and non-verbal information can be conveyed. The viewer comes much closer to the player than when collecting Panini pictures or reading player interviews," Marco Tomasina, communications consultant at Peter Bütikofer & Company, is convinced.
The video portraits with the slogan "Mir sind parat!" are not only intended to bring the players closer to the public, but also to show various aspects of the national team's preparations for the upcoming home World Cup: From running tests and table tennis to chopping wood with a floorball stick. "The campaign conveys the versatility of the sport, the fun of the game and the common goal of conquering a podium place at the home World Championships in Zurich and Bern," says Matthias Hofbauer, captain of the Swiss floorball national team and Project Manager Sponsoring and Events at Mobiliar.
Peter Bütikofer & Company carried out all tasks in-house, from the idea to the conception and design to the implementation. The production of the 27 video portraits was completed in 3 days. A standardized storyboard with recurring visual elements gives the portraits a common thread and should ensure that the campaign could be realized efficiently. From today, Thursday, every Monday and Thursday 2-3 players of the Swiss national team will be presented in video portraits via various social media channels and websites.
Responsible at Mobiliar: Matthias Hofbauer (Project Manager Sponsoring & Events), Beat Ackermann (Head of Sponsoring & Events). Responsible at Peter Bütikofer & Company: Marco Tomasina, Jan Freitag.
