Writing scene sets new training priorities
Schreibszene Schweiz has expanded its copywriting training courses to include workshops on concept development and campaigning. For the first time, course participants will also learn from copywriters and concept developers at the multi-award-winning Hamburg-based creative agency Kolle Rebbe, as well as from Munich-based creative director and author Achim Szymanski.
The new course for certified copywriters with a federal certificate starts in Bern on November 24, 2012 and in Zurich on February 2, 2013. In February 2012, the Schreibszene Texter Talent competition will take place for the second time. Whilst a young man from Bern, winner of the first round of the competition, will go to Hamburg this November to get a taste of agency life, a talented German copywriter will write his first headlines in a renowned Swiss advertising agency in spring 2012.
On Friday, Writing Scene lecturer and Script board member Paul Girard will be at the Schreibszene Facebook page from 11.00 a.m. in a chat round to answer young people's questions on the subject of "Copywriting. How does it work?".
