Advico with new subjects for ÖKK campaign
With new ad concepts, Advico Y&R is continuing its five-year campaign highlighting ÖKK’s services. The ads once again feature «illnesses.».
For example, the "finger-waggingitis" when once again no advisor is available, or the "ignorance" towards the needs of the insured. ÖKK uses another motif to advertise its commitment to cultural programs.
As always, the motto is: "The most effective remedy against such illnesses is to switch to ÖKK, which is immune to them with its friendly, competent and uncomplicated service". The motifs can be seen on posters throughout German-speaking and Italian-speaking Switzerland from mid-October to the end of November.
Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients, Member of the Executive Board), Venanzi Vincenz (Head of Marketing Communications), Cornelia Enzinger (Project Manager Media). Responsible at Advico Y&R: Dominik Oberwiler, Martin Stulz (CD), Oliver Glutz von Blotzheim, Matthias Kadlubsky (AD), Fabian Küchler (text), Christoph Schwarz, Julia Kull (consulting).
