Wunderman: Doors open for the Ford B-Max
The Ford B-Max's body design does away with the conventional B-pillar, creating a very wide opening. Wunderman developed an online campaign for the launch.
"The new Ford B-Max. Opens up new horizons." is the headline for the launch of the new vehicle. True to the motto, Wunderman Zurich has developed a digital campaign, as the agency writes in a press release. The campaign kicked off with prestitial banners on 20min.ch and fans now have the opportunity to win a car worth CHF 25,850 via Facebook for several weeks. To take part, they have to upload a photo that represents the big dream they would fulfill with the new car. The B-MAX itself forms the frame for their dream. The competition generated over 3000 new Facebook fans in the first three weeks. The Competition underway.
Responsible at Ford Motor Company Switzerland: Danijel Dzihic (Director Marketing), Marcello Varallo (Marketing Communications Manager). Responsible at Wunderman: Thomas Engeli (CD), Dieter Boller (text), Daniel Schranz (AD), Dominik Sigrist (screen design), Michael Höhn and Paolo Brocco (programming), Stéphanie Bertschi and Gabriel Szalai (consulting).
