Publicitas cooperates with Local.ch and Home.ch

The online display inventory on Local.ch, the leading Swiss search platform with the official telephone and business directory, is now being marketed via Publicitas' marketplace for premium media providers. An automated platform for buying advertising space in real time. On Oct. 23, 2012, Publicitas announced the creation of a premium inventory marketplace based on SSP technology from Improve Digital, a European leader in the field. In the future, Publicitas will also market the digital inventory of media providers using the real-time method and give advertisers the opportunity to buy digital inventory in an automated and data-driven way.

Local.ch will be one of the first companies in Switzerland to use Publicitas' real-time advertising solution, enabling it to monetize and manage its digital advertising inventory even better. As of Jan. 1, 2013, Publicitas will additionally receive the mandate for exclusive marketing of the online display inventory on Local.ch as well as on Home.ch, the real estate portal for residential and commercial rental and purchase properties. In addition to automated marketing, the inventory will also be made available to the advertising market via direct sales, under the responsibility of Dave Makay, Key Account Manager at Publicitas Digital. Sales opportunities can be maximized for local.ch and home.ch through the combination of personal selling and the new real-time advertising solution that Publicitas will offer publishers in the future.

Chris Morgan, Head of Digital at Publicitas: "We are delighted to be working with local.ch and home.ch. For the first time, alongside the Publicitas sales team, the advertising inventory of local.ch and home.ch will be marketed via a fully automated real-time advertising marketplace. We are convinced that this will enable us to further increase our marketing performance for our partners."

Riccardo Griglio, Head of E-media at local.ch: "In Publicitas, we have found a strong partner in the marketing of our online display business, with whom the collaboration also offers many new opportunities from a strategic perspective."