New Lgk develops another campaign for the Lung League
For the second time, the Neue Lgk agency has carried out an awareness campaign on sleep apnea for the Lung League.
The treatable disease, which manifests itself with breathing stops during sleep, is relatively widespread according to the press release, but those affected are rarely aware of it. Posters and banners therefore specifically call on people to take an online risk test. They show people who have fallen asleep on public transport, as the tendency to nod off frequently during the day is typical of sleep apnoea patients.
The photographs were taken by Dan Cermak. The campaign will be implemented in the form of posters, illuminated posters and banners. The campaign will be accompanied by targeted media work and a mailing to doctors. It will run until the end of January.
Responsible at the Swiss Lung Association: Ursula Luder (Head of Marketing/Communications/Fundraising); Barbara Weber (Project Manager Marketing/Communications). Responsible at the New Lgk: André Benker (Creative Direction), Lukas Schmid, Andreas Szentkuti (Text ), Dominic Beyeler (Art Direction), Manuela Julier (DTP), Nicole Brunner, Alfredo Trasatti (Consulting), Dan Cermak (Photo), Banner realization: the eyecatcher ag.
The photographs were taken by Dan Cermak. The campaign will be implemented in the form of posters, illuminated posters and banners. The campaign will be accompanied by targeted media work and a mailing to doctors. It will run until the end of January.
Responsible at the Swiss Lung Association: Ursula Luder (Head of Marketing/Communications/Fundraising); Barbara Weber (Project Manager Marketing/Communications). Responsible at the New Lgk: André Benker (Creative Direction), Lukas Schmid, Andreas Szentkuti (Text ), Dominic Beyeler (Art Direction), Manuela Julier (DTP), Nicole Brunner, Alfredo Trasatti (Consulting), Dan Cermak (Photo), Banner realization: the eyecatcher ag.
