Prime launches recycling campaign
Prime Communications designed and implemented a multi-year poster campaign for Swiss Recycling. The nationwide campaign aims to raise awareness about proper waste separation and disposal.
According to the agency, the poster campaign is based on the fact that younger people in particular like to follow role models and want to imitate them. This is why prominent role models from the worlds of music, entertainment and sport are shown making a simple and direct commitment to collecting and separating and encouraging imitation: "I separate. And you? Join in!" The first wave of posters in 2012 will feature ski racer Lara Gut, orienteer Simone Niggli-Luder and motorcycle racer Tom Lüthi.
In addition to the posters, advertisements, online banners and a specially created website are used.
Responsible at Swiss Recycling: Patrik Geisselhardt (Managing Director), Matthias Traber (Project Manager). Responsible at Prime Communications: Basil Hangarter (creative direction), Claudio Rotter (consulting management), Tom Zürcher (text/concept), Sylvie Saxer, Nicole Tschanz, Sandra Jerczynski-Koch (consulting), Sven Christinger (art direction), Steffie Huber, Erwin Lötscher (DTP).
