New LGK with a smile for Bernmobil
Neue LGK has created a new campaign for Bernmobil. In it, people riding trams and buses talk about the benefits of traveling with Bernmobil—always with a smile on their faces.
The motto of the campaign: "Everyone has a good laugh with Bernmobil". The campaign thus follows on seamlessly from the launch campaign, which featured grumpy people being asked to smile. The campaign will run in Bern and the surrounding area until the end of October and includes advertisements, posters and hanging boxes.
Responsible at Bernmobil: Monika Scheiwiller (Head of Marketing Communication).Responsible at Neue LGK:Hans Tanner (Creative Direction), Antonio Lopez (Text), Stephan Wittwer (Art Direction), Nina Geissbühler (Graphics) Claudia Shatri (Consulting).
