Ruf Lanz: For Real Clean cleanliness dramatized to the smallest detail
Ruf Lanz created a print campaign for the cleaning company Real Clean with the message «Cleanliness down to the smallest detail.».
Real Clean, based in Kloten, is an office and commercial cleaning company. The company is working with Ruf Lanz to raise its profile. Last fall, the radio spot series "Cleanliness down to the smallest detail" was awarded the Golden Ear 2009, now the print campaign with the same message follows. Seven subjects are intended to make this clear: Real Clean also cleans places you've never heard of.
The subjects appear in specialist magazines throughout the year.
Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Andreas Hornung (Text), Grit Wolany (Art Direction), Michael Gassler (Consulting). Photography: Oliver Nanzig.
The subjects appear in specialist magazines throughout the year.
Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Andreas Hornung (Text), Grit Wolany (Art Direction), Michael Gassler (Consulting). Photography: Oliver Nanzig.
