Ruf Lanz: New VBZ stop on the moon
The Ruf Lanz agency has expanded the long-running, award-winning VBZ campaign with a new theme, demonstrating that the distance to the moon can confidently be described as a short trip.
If you add up the annual mileage of the VBZ fleet, you get a whopping 35'207'000 kilometers, according to a statement from the agency. In 2011, the streetcars covered 16.456 million kilometers, the trolleybuses 5.534 million, the buses in the city network 6.199 million, the neighborhood buses 1.046 million, the buses in the agglomeration 1.862 million, the transport agents for the regional lines 4.063 million. And the Rigiblick cable car also contributed 0.047 million kilometers.
Compared to this, the way to the moon with its average distance of 384'403 kilometers is almost a short distance. This is strikingly illustrated by the latest motif in the VBZ campaign by Ruf Lanz. The motif can be seen on double-page advertisements as well as on posters and driver back panels.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf, Andreas Hornung (Text), Florian Fleischmann (Graphics), Doelkar Monkhar (Consulting). Photography: Archive. Image processing: Patrik Rohner.
