Coundco launches Zurich banner derby
Coundco developed an interactive promotional piece based on the commercial for the *Tages-Anzeiger*'s sports coverage. Soccer fans can vote for their Zurich Super League team in the online banner.
Until the 230th derby on December 2, fans can like their Zurich Super League club in an interactive advertising medium. The online banner developed by Coundco will be displayed in the Sport channel on Tages-Anzeiger-Online. The fans are actively participating, with over 500 Tagi readers voting for their club just a few hours after the launch, as the agency writes in a press release. After the Grasshoppers initially took the lead, the FCZ fans have now caught up and are just ahead of city rivals GC. You can vote on Facebook at Facebook.com/Daily Gazette to view the current status and mobilize friends to take part in the banner derby. The banner is currently running on Tagesanzeiger.ch/sport.
Responsible at Tages-Anzeiger: Patrick Blajh (Marketing and Communication). Responsible at Coundco: Jaromir Fuoli (Art Direction), Fabian Hernandez, Philipp Moser, Pascal Howald (Programming).
