Last but not least: Einstürzende Neubauten
LG advertises the new IPS monitors with the slogan "So real it's scary!". The campaign takes the slogan literally and makes lift floors fall into the depths.
The idea: An elevator floor is covered with screens over its entire surface. During the ride, the cabin suddenly darkens and the floor plummets down the shaft with a roar. The stunned passengers reflexively try to save themselves to a safe place - but soon have to realize with resignation that they are standing above an open abyss.
Whether the prank was really carried out with unsuspecting passers-by is anyone's guess. It's quite possible that they are actors from the viral campaign. What speaks for the authenticity: The Youtube commentary community is unanimous that everything is "fake! And as is well known, Youtube commenters are characterized by the fact that they compensate for their spotty background knowledge with an exaggerated need to share. (hae)
