New motif of the "Smart Heads Campaign" by Scholz & Friends Berlin
The Scholz & Friends Berlin agency has created a new ad for the *Faz*. It shows Marianne Birthler, the Federal Commissioner for Stasi Records, standing behind a shredded copy of the *Faz*.
Some put them through the shredder or tore them up by hand, others painstakingly put them back together again - today the Stasi documents are indispensable testimonies to the GDR dictatorship. The Federal Commissioner for the Records of the State Security Service of the former GDR, Marianne Birthler, had herself photographed behind a shredded and reassembled Faz for the Frankfurter Allgemeine Zeitung's "Clever Minds" campaign. The motif by Scholz & Friends can be seen from January 14, 2010 in F.A.Z. and Fas as well as in other newspapers and magazines.
The reason for the current campaign motif is the occupation of the Stasi offices 20 years ago. "By taking this courageous step, the people saved large parts of the Stasi documents from destruction. These files are important evidence of the injustice that was done to many people in the GDR. It is important that this aspect of GDR history is not forgotten," said Marianne Birthler on the sidelines of the photo shoot. Together with her colleagues, the guardian of the Stasi files has been fighting against oblivion for around ten years. Legible documents have been created again from countless sacks full of scraps of paper, in some cases in lengthy puzzle work. Over 1.7 million people have already applied for access to the files. "That means 1.7 million people have at some point said no to forgetting and to silence," says Birthler.
The reason for the current campaign motif is the occupation of the Stasi offices 20 years ago. "By taking this courageous step, the people saved large parts of the Stasi documents from destruction. These files are important evidence of the injustice that was done to many people in the GDR. It is important that this aspect of GDR history is not forgotten," said Marianne Birthler on the sidelines of the photo shoot. Together with her colleagues, the guardian of the Stasi files has been fighting against oblivion for around ten years. Legible documents have been created again from countless sacks full of scraps of paper, in some cases in lengthy puzzle work. Over 1.7 million people have already applied for access to the files. "That means 1.7 million people have at some point said no to forgetting and to silence," says Birthler.
Customer: Frankfurter Allgemeine Zeitung. Agency: Scholz & Friends Berlin.
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