Advico: unwrapping a goat at Christmas
The Advico agency wants to draw attention to the Christmas campaign «Hilfe schenken» ("Give help") with a motif. The client is the Hilfswerk evangelischer Kirchen (Heks).
According to the "Hilfe schenken" campaign, every gift is received twice over - by the recipient in the form of a beautifully designed certificate. And in real terms to people in need all over the world. This year, a goat is in the spotlight for "Hilfe schenken". For a small farmer in Bangladesh, a goat means the start of a life without hunger, writes the agency. The new motif will be used in various media from mid-October.
Responsible at Heks: Hanspeter Bigler (Head of Communications), Ruedi Lüscher (Campaigns/Events), Annelies Hegnauer (Head of Marketing/Fundraising). Responsible at Advico: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Annik Weber (AD), Jeremy Küng, Anna Röthlisberger (graphics), Marion Lim (text), Pascal Trütsch, Kerstin Schnyder (consulting), Raphaela Pichler (photography), AschmannKlauser (image processing).
