Last but not least: viral without a doubt
Zweifel is giving away a tractor. Now that’s a contest prize worth talking about. Goal achieved, no doubt about it.
I had to realize today that I am a grateful victim for viral campaigns. No sooner had I noticed the corresponding poster on the HB than I tried to think of possible uses for the potential profit. The garden must fix it - one or two turnaround maneuvers should be in it. Or would it be better to start a new career as a farmer? Photograph it immediately and tell your friends!
As if my viral vulnerability hadn't been exposed relentlessly enough, the show I saw on Joiz a few days ago also came to mind: Presenter Knackeboul was driving through Zurich on a suspiciously similar-looking tractor, the Zweifel chip bag draped prominently in the background. Since Zweifel pushes into the "Knack Attack" picture at every opportunity anyway (Werbewoche.ch reported), there was of course no suspicion on my part that the action could be anything more than a funny idea on the part of the presenter. After all, he not infrequently has funny ideas - and the tractor ride did not seem so original after all.
The Campaign works. According to Blog.xeit.ch the tractor met with a great response from the Facebook community. Users are talking about it, spreading the good news and looking forward to the most useless but most attractive prize in a long time. And as a consolation, 99 little brothers of the big truck will be raffled off among all participants: Children's tractors. If necessary, they should be able to manage one or two maneuvers. (hae)
