SNK: New appearance for the Hear the World Foundation

The new role of the Hear the World Foundation under the umbrella of the Sonova Group is reflected in the visual appearance, according to a statement. It incorporates elements of the Sonova brand identity and explicitly refers to the Group with the new logo byline - "a Sonova Group initiative". Apart from that, the Hear the World Foundation forms an independent appearance that consciously differentiates itself from Sonova, especially in its color scheme.

According to the statement, the focus is on the logo, which visualizes two important aspects of the initiative: The descriptive word mark conveys the institutional seriousness and responsible attitude of the Sonova Group and its Corporate Social Responsibility (CRS) program. Complementing this, the sweepingly drawn figurative mark is intended to convey emotionality, humanity and closeness. It depicts the core of the initiative - the worldwide commitment to the topic of hearing - while leaving room for interpretation. Accordingly, the "W" of "World" merges with the outlines of the ear or heart in the logo. The warm, earthy gray tone is deliberately intended to differentiate from the cool blue of the Sonova brand. Closeness and simplicity are also conveyed by the hand-drawn quality of the logo, which looks like a brushstroke created by a child's hand. In contrast to the logo, which is more restrained in terms of color, the overall appearance of the initiative is intended to be lively and accessible, according to the agency.