Euro RSCG Zurich: Advertisement with Bill Clinton realized for Myhandicap.ch
Euro RSCG Zurich created an ad for the Myhandycap.ch website. It features Bill Clinton holding a photo of one of his predecessors: Franklin D. Roosevelt, who used a wheelchair.
Myhandicap.ch is an internet portal that brings people with disabilities together and helps them with lots of useful information. Joachim Schoss, once a successful internet entrepreneur, set up the foundation after a serious traffic accident. He was able to win Bill Clinton as patron. At the end of 2009, the former US President accepted the invitation to personally inaugurate the Center for Disability and Intergration at the HSG, which was created under the leadership of MyHandicap.ch and the University of St.Gallen.
As a long-standing agency partner, Euro RSCG Zurich developed an advertising motif featuring the guest of honour and organized a photo shoot for which only a few minutes were available for security reasons. The ad motif shows Bill Clinton with a picture of a predecessor in office - Franklin D. Roosevelt, who was confined to a wheelchair. It appeared in the Sunday press.
Responsible at Myhandicap.ch: Joachim Schoss (overall responsibility), Dominik B. Domnik (Head of Marketing). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Marietta Albinus (AD), Nemi Gajic (text), Anna Colby (art buying), Dan Cermak (photography), Niklaus Huwyler, Christine Leitl (consulting).
As a long-standing agency partner, Euro RSCG Zurich developed an advertising motif featuring the guest of honour and organized a photo shoot for which only a few minutes were available for security reasons. The ad motif shows Bill Clinton with a picture of a predecessor in office - Franklin D. Roosevelt, who was confined to a wheelchair. It appeared in the Sunday press.
Responsible at Myhandicap.ch: Joachim Schoss (overall responsibility), Dominik B. Domnik (Head of Marketing). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Marietta Albinus (AD), Nemi Gajic (text), Anna Colby (art buying), Dan Cermak (photography), Niklaus Huwyler, Christine Leitl (consulting).
